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THE FMCG BRANDS YOU LOVE, FOR LESS.

OUR MISSION

Connecting you with top brands for 25 years.

Established by Fearghal Keenan, our mission has been to deliver the world’s best FMCG brands, at a fraction of the cost, with delivery you can trust. How? By operating out of Romania we can guarantee competitive pricing and the timely distribution of goods across Europe and in particular, the UK.

 

With partner suppliers in 5 different countries including: Germany, Austria, Belgium, Denmark and the Republic of Ireland, we have the capability to distribute leading branded products direct from the manufacturer and straight to your stores.

 

You can trust us to deliver the goods.

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Image by Adrian Sulyok

OUR VISION

To lead the market in cost-effective distribution of leading FMCG Brands.

We have worked for 25 years, nurturing relationships, establishing partnerships, and striving for distribution excellence. But, we don’t want to stop there. We won’t be happy until we are the key provider of all branded FMCG goods across Europe and the UK. You deserve top quality products at the most competitive prices.

 

With offices now in Romania and London we are broadening our connections with the UK and European Mainland, facilitating easy travel and solidifying partner networks. Alfonso means quality products, competitive prices, and reliable delivery.

SOCIAL RESPONSIBLITY

Making a difference

We are committed to changing the language of business. It's not all meetings and spreadsheets. It's about giving back where possible and understanding the responsibility of making a difference. Some say pride is a bad thing but we are so proud of our partnerships with our friends at Marie Curie UK, Parkinson's Rehabilitation UK/Ireland and Macular Society UK. Together we can make a real impact for the people these incredible organisations help.
 

We also sponsor PITESTI U12/14 Football club in Arges county, Romania. Sport is an outlet for change, inclusivity and growth. These guys have the world in their hands and we are delighted to help out as their sponsor.

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WHAT
WE VALUE.

QUALITY

Amazing products. Excellent service. Every time.

AUTHENTICITY

We are straight shooters and believe fully in authentic human interactions. We’re here to help you thrive.

TRUST

We are built on trust and partnerships. From our suppliers to our logistics teams. It’s how relationships work, and it’s how we’ll work with you.

EXPERTISE

We pride ourselves on being the best at what we do. It’s a passion, and something that we have been doing successfully for 25 years.

RELIABILITY

Accountability is key. We are accountable for providing top quality branded products. We are responsible for getting them to you as and when you want them.

MEET
THE TEAM.

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FEARGHAL KEENAN

Founder

BSC (Honours) Degree from the University of Ulster, Northern Ireland. Striving to get into business shortly after graduation, Mr Keenan set up a ‘cash and carry’ business operating in both Ireland markets (NI & ROI); maximising exponential growth and success in both areas

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ELENA VANA

Senior Associate

10 years experience of marketing and promotional development in various sectors of business . Taking to the team an insight of local economy trends and product knowledge. 

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